Title :
The Research on the Mutual Benefit Stereotype of Network Theory and Empirical Based on the Relationship Value
Author :
Zhang, Wei ; Chen, Jing-dong ; Xue, Jiao
Author_Institution :
Sch. of Econ. & Manage., Xi´´an Univ. of Technol., Xi´´an, China
Abstract :
The differentiated positioning of product benefits has been a research focus of marketing, but with the development of the times only study the differentiated positioning of product benefits is far from enough.the study of setting file according to the extra benefit of gap and Stereotyping according to the mutual benefits of level also appears imminent. In particular, The coming of commercial value times have brought the research of relationship values and mutual benefit stereotype more important. The study of mutual benefit stereotype can maximize the relationship value, so enterprises can seek better development in commercial value times.
Keywords :
innovation management; marketing; organisational aspects; product development; commercial value time; differentiated positioning; marketing; mutual benefit stereotype; network theory; product benefits; relationship value; Economics; Educational institutions; Europe; Technological innovation;
Conference_Titel :
Internet Technology and Applications, 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5142-5
Electronic_ISBN :
978-1-4244-5143-2
DOI :
10.1109/ITAPP.2010.5566400