• DocumentCode
    1979904
  • Title

    The Research on the Mutual Benefit Stereotype of Network Theory and Empirical Based on the Relationship Value

  • Author

    Zhang, Wei ; Chen, Jing-dong ; Xue, Jiao

  • Author_Institution
    Sch. of Econ. & Manage., Xi´´an Univ. of Technol., Xi´´an, China
  • fYear
    2010
  • fDate
    20-22 Aug. 2010
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    The differentiated positioning of product benefits has been a research focus of marketing, but with the development of the times only study the differentiated positioning of product benefits is far from enough.the study of setting file according to the extra benefit of gap and Stereotyping according to the mutual benefits of level also appears imminent. In particular, The coming of commercial value times have brought the research of relationship values and mutual benefit stereotype more important. The study of mutual benefit stereotype can maximize the relationship value, so enterprises can seek better development in commercial value times.
  • Keywords
    innovation management; marketing; organisational aspects; product development; commercial value time; differentiated positioning; marketing; mutual benefit stereotype; network theory; product benefits; relationship value; Economics; Educational institutions; Europe; Technological innovation;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Internet Technology and Applications, 2010 International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-5142-5
  • Electronic_ISBN
    978-1-4244-5143-2
  • Type

    conf

  • DOI
    10.1109/ITAPP.2010.5566400
  • Filename
    5566400