DocumentCode
1979904
Title
The Research on the Mutual Benefit Stereotype of Network Theory and Empirical Based on the Relationship Value
Author
Zhang, Wei ; Chen, Jing-dong ; Xue, Jiao
Author_Institution
Sch. of Econ. & Manage., Xi´´an Univ. of Technol., Xi´´an, China
fYear
2010
fDate
20-22 Aug. 2010
Firstpage
1
Lastpage
4
Abstract
The differentiated positioning of product benefits has been a research focus of marketing, but with the development of the times only study the differentiated positioning of product benefits is far from enough.the study of setting file according to the extra benefit of gap and Stereotyping according to the mutual benefits of level also appears imminent. In particular, The coming of commercial value times have brought the research of relationship values and mutual benefit stereotype more important. The study of mutual benefit stereotype can maximize the relationship value, so enterprises can seek better development in commercial value times.
Keywords
innovation management; marketing; organisational aspects; product development; commercial value time; differentiated positioning; marketing; mutual benefit stereotype; network theory; product benefits; relationship value; Economics; Educational institutions; Europe; Technological innovation;
fLanguage
English
Publisher
ieee
Conference_Titel
Internet Technology and Applications, 2010 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-5142-5
Electronic_ISBN
978-1-4244-5143-2
Type
conf
DOI
10.1109/ITAPP.2010.5566400
Filename
5566400
Link To Document