The Enterprise Ecological Niche Problem and Their Ecological Countermeasure in Complicated Environment

In the process of economic globalization, the increasingly complex business environment makes the enterprise survival and development at the same time facing the opportunities and challenges. Through the use of ecological theory, the problem of enterprise ecological niche is analyzed in the paper, and then appropriate ecological countermeasures are proposed, that is enterprises should find their own ecological niche, strive to become niche in the strong, be good at discovering and occupying a new niche, take the initiative to establish a mutually beneficial symbiotic ecological relationship. Only in this way can enterprises in the fierce competition in the market to get more survival and development opportunities.