Title :
An Empirical Research of Online Flow and Customer Loyalty
Author_Institution :
Sch. of Econ. & Manage., Xi´an P&T Inst., Xi´an, China
Abstract :
Flow is a kind of psychological experience which could be possibly obtained by people who focus on a particular activity. Based on Flow Theory, this paper establishes the flow of Online Consumers----Customer Loyalty Model, pointed out the factors which affect the formation of the flow of Online Consumers, and also discusses the relationship between Flow and Customer Loyalty.
Keywords :
Internet; consumer behaviour; customer satisfaction; psychology; customer loyalty model; flow theory; online consumer flow; psychological experience; Biological system modeling; Computational modeling; Economics; Indexes; Navigation; Presses; Psychology;
Conference_Titel :
Internet Technology and Applications, 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5142-5
Electronic_ISBN :
978-1-4244-5143-2
DOI :
10.1109/ITAPP.2010.5566584
