DocumentCode
1992284
Title
The study on Internet brand design based on experience demand
Author
Dong, Xinping ; Huang, Qian ; Xu, Chunyan
Author_Institution
Inf. Manage. Dept., Huazhong Normal Univ., Wuhan, China
fYear
2011
fDate
16-18 Sept. 2011
Firstpage
5613
Lastpage
5615
Abstract
Marketing strategy has switch to the experience stage from the value stage and brand stage. Experience demand of the internet brand can be divided five types, sensory experience, emotional experience, thinking experience, behavioral experience, conjunctive experience, and the corresponding five experience design constitute one system of internet brand design based on experience demand.
Keywords
Internet; Internet brand design; behavioral experience; brand stage; conjunctive experience; emotional experience; marketing strategy; sensory experience; thinking experience; value stage; Cultural differences; Educational institutions; Humans; Internet; Mood; Visualization; experience demand; internet brand; internet brand design;
fLanguage
English
Publisher
ieee
Conference_Titel
Electrical and Control Engineering (ICECE), 2011 International Conference on
Conference_Location
Yichang
Print_ISBN
978-1-4244-8162-0
Type
conf
DOI
10.1109/ICECENG.2011.6057946
Filename
6057946
Link To Document