Title :
The analysis of marketing research industry in Russia
Author_Institution :
NSTU, Novosibirsk, Russia
fDate :
26 June-2 July 2005
Abstract :
The paper analyzes the present state of marketing research market in Russia for the purpose of not only determining the role of developing marketing research in the country, but also the prospects of future development. The analysis included study of common research methods and data collection methodologies, average turnovers of industry, composition of ranking of leaders-companies, brief review of their activity, problems, main business trends and future forecasts.
Keywords :
DP industry; data acquisition; market research; Russia; business trends; data collection methodology; marketing research industry; research methods; Advertising; Cities and towns; Companies; Demand forecasting; Economic forecasting; Internet; Modems; Monitoring;
Conference_Titel :
Science and Technology, 2005. KORUS 2005. Proceedings. The 9th Russian-Korean International Symposium on
Print_ISBN :
0-7803-8943-3
DOI :
10.1109/KORUS.2005.1507943
