Title :
Language component of practice-based marketing education
Author :
Dashkovskaya, A.
Author_Institution :
Tomsk Polytech. Univ., Russia
fDate :
26 June-2 July 2005
Abstract :
Marketing education is becoming more and more popular that leads to the increase in the level of the professional competence of marketing graduates. This article introduces the issue of new approaches to teaching English for professional communication in the sphere of marketing in today´s world.
Keywords :
educational courses; linguistics; marketing; professional communication; teaching; English language; language component; marketing graduates; practice-based marketing education; professional communication; professional competence; teaching; Advertising; Economic forecasting; Education; Educational products; Macroeconomics; Microeconomics; Natural languages; Oral communication; Professional activities; Professional communication;
Conference_Titel :
Science and Technology, 2005. KORUS 2005. Proceedings. The 9th Russian-Korean International Symposium on
Print_ISBN :
0-7803-8943-3
DOI :
10.1109/KORUS.2005.1507975
