DocumentCode
1993279
Title
Language component of practice-based marketing education
Author
Dashkovskaya, A.
Author_Institution
Tomsk Polytech. Univ., Russia
fYear
2005
fDate
26 June-2 July 2005
Firstpage
1079
Lastpage
1081
Abstract
Marketing education is becoming more and more popular that leads to the increase in the level of the professional competence of marketing graduates. This article introduces the issue of new approaches to teaching English for professional communication in the sphere of marketing in today´s world.
Keywords
educational courses; linguistics; marketing; professional communication; teaching; English language; language component; marketing graduates; practice-based marketing education; professional communication; professional competence; teaching; Advertising; Economic forecasting; Education; Educational products; Macroeconomics; Microeconomics; Natural languages; Oral communication; Professional activities; Professional communication;
fLanguage
English
Publisher
ieee
Conference_Titel
Science and Technology, 2005. KORUS 2005. Proceedings. The 9th Russian-Korean International Symposium on
Print_ISBN
0-7803-8943-3
Type
conf
DOI
10.1109/KORUS.2005.1507975
Filename
1507975
Link To Document