Aesthetic characteristics of traditional etiquette and custom in Zhangguying village

China is usually called as the etiquette nation, which has a long historical cultural tradition. Etiquette is an indispensable component of traditional culture, which played a huge role in the maintenance of social order, agglomerating the nation and the human hearts, adjusting interpersonal relationships. This paper summarized the basic characteristics of Chinese traditional etiquette and custom and its development, takes Zhangguying village, the ancient village in Hunan Province China, outlines the traditional etiquette and custom of Zhangguying village, analyses the aesthetic characteristics of Zhangguying village traditional etiquette and custom from its equilibrium order, nature and humanity view, ethical morality standard, family cohesion.