Title :
Optimal Control of False Failure Returns
Author :
Peng, Yang ; Qiushuang, Chen
Author_Institution :
Nankai Univ., Tianjin
fDate :
May 30 2007-June 1 2007
Abstract :
The impact of retail price and sale service investment on customer demand and false failure return is analyzed under dynamic environment. We suppose that the firm can determine the price and sale service investment to achieve better performance. The general framework of the problem is proposed. Through the optimal control principle, the optimal strategy is obtained under two certain special conditions. The result of this paper can advise the control of false failure returns under dynamic environment.
Keywords :
customer services; investment; optimal control; pricing; customer demand; false failure returns; optimal control; retail price investment; sale service investment; Automatic control; Automation; Costs; Educational institutions; Failure analysis; Information analysis; Investments; Marketing and sales; Optimal control; Promotion - marketing; customer demand; price; returns; sale service;
Conference_Titel :
Control and Automation, 2007. ICCA 2007. IEEE International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-4244-0818-4
Electronic_ISBN :
978-1-4244-0818-4
DOI :
10.1109/ICCA.2007.4376370
