DocumentCode
2000302
Title
Optimal Control of False Failure Returns
Author
Peng, Yang ; Qiushuang, Chen
Author_Institution
Nankai Univ., Tianjin
fYear
2007
fDate
May 30 2007-June 1 2007
Firstpage
313
Lastpage
316
Abstract
The impact of retail price and sale service investment on customer demand and false failure return is analyzed under dynamic environment. We suppose that the firm can determine the price and sale service investment to achieve better performance. The general framework of the problem is proposed. Through the optimal control principle, the optimal strategy is obtained under two certain special conditions. The result of this paper can advise the control of false failure returns under dynamic environment.
Keywords
customer services; investment; optimal control; pricing; customer demand; false failure returns; optimal control; retail price investment; sale service investment; Automatic control; Automation; Costs; Educational institutions; Failure analysis; Information analysis; Investments; Marketing and sales; Optimal control; Promotion - marketing; customer demand; price; returns; sale service;
fLanguage
English
Publisher
ieee
Conference_Titel
Control and Automation, 2007. ICCA 2007. IEEE International Conference on
Conference_Location
Guangzhou
Print_ISBN
978-1-4244-0818-4
Electronic_ISBN
978-1-4244-0818-4
Type
conf
DOI
10.1109/ICCA.2007.4376370
Filename
4376370
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