• DocumentCode
    2000598
  • Title

    Collecting and incorporating feedback from customers: The usefulness of telephone surveys

  • Author

    Ridgway, Lenore S. ; Grice, Roger A.

  • Author_Institution
    Ridgway Consultancy, Kingston, NY, USA
  • fYear
    1993
  • fDate
    5-8 Oct 1993
  • Firstpage
    174
  • Lastpage
    178
  • Abstract
    Some of the obstacles to collecting telephone customer feedback are examined, and a collection method is proposed that puts a less-than-expected burden on customers while, at the same time, maximizes the usefulness of the information which it is possible to obtain
  • Keywords
    information needs; marketing; collection method; telephone customer feedback; telephone surveys; Costs; Data analysis; Feedback loop; Lakes; Professional communication; Telephony;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Professional Communication Conference, 1993. IPCC 93 Proceedings. 'The New Face of Technical Communication: People, Processes, Products'
  • Conference_Location
    Philadelphia, PA
  • Type

    conf

  • DOI
    10.1109/IPCC.1993.593850
  • Filename
    593850
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2000598