Title :
Skimmers - How to reach our new audience
Author :
Kaufman, Kathy A. ; Tebelak, Ruby M.
Author_Institution :
Lawrence Livermore Nat. Lab., Livermore, CA, USA
Abstract :
The authors discuss techniques to immediately attract the readers´ interest to convince them that the content is worth reading. This can be accomplished by using design and writing techniques that attract skimmers, e.g., sidebars, descriptive headers, drop quotes, dedicated margins to showcase product applications, and graphics that tell a story through brief but telling captions
Keywords :
technical presentation; captions; dedicated margins; descriptive headers; design techniques; drop quotes; graphics; product applications; sidebars; skimmers; writing techniques; Contracts; Floods; Graphics; Laboratories; Postal services; Professional communication; Statistics; TV; Technology transfer; Writing;
Conference_Titel :
Professional Communication Conference, 1993. IPCC 93 Proceedings. 'The New Face of Technical Communication: People, Processes, Products'
Conference_Location :
Philadelphia, PA
DOI :
10.1109/IPCC.1993.593885
