Title :
Extending the Technology Acceptance Model for Internet Banking: A Case Study of Iran
Author :
Talebpour, Alireza ; Bairamzadeh, Sona ; Vajdi, Seyed Sabah
Author_Institution :
Shahid Beheshti Univ., Tehran
Abstract :
Extending the technology acceptance model, this study tries to identify factors affecting the users´ acceptance of internet banking. A survey instrument was distributed to 120 Internet banking users and none users. The results indicated that self efficacy has a significant direct effect on both perceived usefulness and perceived ease of use. Also perceived usefulness has a significant direct effect on behavioral intention. Implications are discussed.
Keywords :
Internet; bank data processing; Internet banking; Iran; technology acceptance model; Banking; Bismuth; Business; Data analysis; Equations; Industrial training; Information technology; Instruments; Internet; Management training;
Conference_Titel :
Information Technology: New Generations, 2009. ITNG '09. Sixth International Conference on
Conference_Location :
Las Vegas, NV
Print_ISBN :
978-1-4244-3770-2
Electronic_ISBN :
978-0-7695-3596-8
DOI :
10.1109/ITNG.2009.153
