Corporate excellence for international competition

Business organizations in many countries now realize that they are operating in a global economy and are subject to threats and opportunities inherent in an environment of international competition. Foreign competition has prompted progressive organizations to take actions that are designed to attain excellence in productivity and quality improvement. The paper presents an approach for achieving corporate (company-wide) excellence by building on the precept that practices related to productivity and quality improvement should be institutionalized. Authors suggest that the potential for producing continuous, company-wide improvement is greater when improvement concepts are integrated with salient company practices. A continuous improvement model is proposed that can be integrated with company activities or strategic planning, development planning, budgetary controls, and pricing actions to produce a framework for achieving competitive excellence