The applications of integrated design in brand building and system constructing of virtual pavilion

This thesis indicates that exhibition industry in China is carrying out a reform from service platform to brand type and shows the significance and feasibility of virtual pavilion. Then, it analyzes the issues and misunderstandings of establishing and improving virtual pavilion, and points out that integrated design is core thought. Besides, it reveals the four elements of brand building on virtual pavilion, which are brand image and position, the strategy of communication and planning, organization and service management. Moreover, there are four elements of system construction of virtual pavilion, which are planning, business, interact showing and communication.