Notice of RetractionResearch review on the purchase psychologies and behaviors of the “three high” sports lottery Consumers

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

As a mainstay of the lottery market, the consumers´ psychologies and behaviors have a direct impact on themselves and the sports lottery market´s development, thereby gaining more and more attentions of scholars in psychology field. Former researches found that, the present consumer group structure of the lottery is made up of more people that have less social securities, but lack a certain amount of customers whose social securities are better. It is known that this phenomenon limited sports lottery´s sustainable development in some extents. Thus, we need to stabilize the existing consumer groups and focus on cultivating the high-educated, high-level intellectuals and high-income earners consumers, we call such groups as the “three high” lottery consumers. Therefore, this article try to do a systematic analysis and comments about the domestic and foreign research status of “three high” Sports lottery consumer´ psychologies and behaviors by literature review method, and then put some research ideas forward: The definition of “three high” consumers, independent and empirical researches about the “three high” consumer´s psychology and behavior, longitudinal follow-up study of the cases, the establishment of “three high” consumer´s purchase decision-making model, to develop targeted marketing strategies.