Title :
What do we really know about audience and online information?
Author :
Rubens, Philip ; Southard, Sherry
Author_Institution :
Dept. of English, East Carolina Univ., Greenville, NC, USA
Abstract :
For the past few years, we observed online information behaviors in two different audiences: a student population from behind the Digital Divide and a professional group on technology´s leading edge. Although we expected to illustrate how these audiences differ, we found, instead, a surprising commonality in their interactions. The paper reviews the difficulties we discovered, offers some suggestions to help identify the source of such problems, and provides a heuristic for solving similar difficulties encountered in typical Web designs
Keywords :
ergonomics; human factors; information resources; professional aspects; user interfaces; Digital Divide; Web designs; audience analysis; heuristic; leading edge; online information behaviors; professional group; student population; Encoding; Testing; Uniform resource locators; Web design;
Conference_Titel :
Professional Communication Conference, 2001. IPCC 2001. Proceedings. IEEE International
Conference_Location :
Sante Fe, NM
Print_ISBN :
0-7803-7209-3
DOI :
10.1109/IPCC.2001.971546
