DocumentCode
2013016
Title
What do we really know about audience and online information?
Author
Rubens, Philip ; Southard, Sherry
Author_Institution
Dept. of English, East Carolina Univ., Greenville, NC, USA
fYear
2001
fDate
2001
Firstpage
13
Lastpage
18
Abstract
For the past few years, we observed online information behaviors in two different audiences: a student population from behind the Digital Divide and a professional group on technology´s leading edge. Although we expected to illustrate how these audiences differ, we found, instead, a surprising commonality in their interactions. The paper reviews the difficulties we discovered, offers some suggestions to help identify the source of such problems, and provides a heuristic for solving similar difficulties encountered in typical Web designs
Keywords
ergonomics; human factors; information resources; professional aspects; user interfaces; Digital Divide; Web designs; audience analysis; heuristic; leading edge; online information behaviors; professional group; student population; Encoding; Testing; Uniform resource locators; Web design;
fLanguage
English
Publisher
ieee
Conference_Titel
Professional Communication Conference, 2001. IPCC 2001. Proceedings. IEEE International
Conference_Location
Sante Fe, NM
Print_ISBN
0-7803-7209-3
Type
conf
DOI
10.1109/IPCC.2001.971546
Filename
971546
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