Knowledge visualization in practice: challenges for future corporate communication

In this paper, the author illustrates some of the key challenges for knowledge visualization in corporate communication. Based on a case study from Edward Tufte and an evolutionary account of Mihai Nadin, the author argues that interactivity is an essential issue with regard to organizational communication or knowledge media design in general. Finally, he presents an example that comes from a recent DaimlerChrysler research project. This project used an interactive visualization to support the communication between several different management levels and professional backgrounds.