Title :
Notice of Retraction
Green marketing strategies under driving force of corporate social responsibility
Author :
Shao Jihong ; Wang Fang
Author_Institution :
Sch. of Manage., Hubei Univ. of Technol., Wuhan, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This paper abandons other incentive factors of green marketing enterprise, just taking the social responsibilities as an important driving force. By discussing the role evolution of the responsible government, enterprises and consumers, this paper states how to drive enterprise to carry out green marketing under the guidance of scientific development. And it will find a new way for the development of green marketing. Green enterprises have more social responsibilities as well as more distinct competitive advantages, which will make enterprises different from other companies.
Keywords :
corporate social responsibility; marketing; corporate social responsibility; green marketing enterprise; green marketing strategies; Companies; Economics; Force; Government; Green products; Pollution; Production; competitive advantage formatting; corporate social responsibility; green marketin;
Conference_Titel :
Environmental Science and Information Application Technology (ESIAT), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-7387-8
DOI :
10.1109/ESIAT.2010.5568861
