Visualization for communication: the importance of aesthetic sizzle

When creating a visualization for communication, the inclusion of aesthetically appealing elements can greatly increase a design\´s appeal, intuitiveness and memorability. Used without care, this "sizzle" can reduce the effectiveness of the visualization by obscuring the intended message. Maintaining a focus on key design principles and an understanding of the target audience can result in an effective visualization for communication. This paper describes these principles and shows their use in creating effective designs.