Title :
Online or offline group buying?
Author :
Tan, Wee-Kheng ; Tan, Yu-Jie
Author_Institution :
Dept. of Inf. & Electron. Commerce, Kainan Univ., Luchu, Taiwan
Abstract :
Group buying has two elements: shopping and social network. Online group buying is better than offline method in convenience, and getting product information and cheaper products. Group formed for group buying is community of transaction and there is less demand for strong ties. People who are young and optimistic with technology prefer online option.
Keywords :
retailing; rough set theory; social networking (online); offline group buying; online group buying; rough sets theory; shopping; social capital perspective; social network; technology readiness perspective; Communities; Educational institutions; Generators; Internet; Presses; Rough sets; Social network services; group buying; rough sets theory; social capital; technology readiness;
Conference_Titel :
Fuzzy Systems and Knowledge Discovery (FSKD), 2010 Seventh International Conference on
Conference_Location :
Yantai, Shandong
Print_ISBN :
978-1-4244-5931-5
DOI :
10.1109/FSKD.2010.5569261
