DocumentCode
2027538
Title
Online or offline group buying?
Author
Tan, Wee-Kheng ; Tan, Yu-Jie
Author_Institution
Dept. of Inf. & Electron. Commerce, Kainan Univ., Luchu, Taiwan
Volume
6
fYear
2010
fDate
10-12 Aug. 2010
Firstpage
2853
Lastpage
2857
Abstract
Group buying has two elements: shopping and social network. Online group buying is better than offline method in convenience, and getting product information and cheaper products. Group formed for group buying is community of transaction and there is less demand for strong ties. People who are young and optimistic with technology prefer online option.
Keywords
retailing; rough set theory; social networking (online); offline group buying; online group buying; rough sets theory; shopping; social capital perspective; social network; technology readiness perspective; Communities; Educational institutions; Generators; Internet; Presses; Rough sets; Social network services; group buying; rough sets theory; social capital; technology readiness;
fLanguage
English
Publisher
ieee
Conference_Titel
Fuzzy Systems and Knowledge Discovery (FSKD), 2010 Seventh International Conference on
Conference_Location
Yantai, Shandong
Print_ISBN
978-1-4244-5931-5
Type
conf
DOI
10.1109/FSKD.2010.5569261
Filename
5569261
Link To Document