Theory of diffusion of innovation for analysis in information systems studies

Many organisations focuses on the utilisation of technology, and others are more interested in innovations for their goals and objectives. Some individuals and organisations take it further, by producing and reproducing technology over time and space through innovations. What is even more important and challenging is to understand the practice and philosophical assumption of the symmetric between technology innovation and social context, which the theory of Diffusion of Innovation (DoI) helps to examine. The theory of DoI has been extensively applied, mainly as a lens, in the analysis of data in information systems (IS) studies. The theory brings a different perspective into the field of information systems, to understand how innovations are diffused within an environment. However, there are implications and challenges on how the theory is applied. The challenges are critical as, the application of the theory have impact, and shapes the result of the study that employs it. This paper presents a deeper view, and guide on how the DoI can be applied in IS studies, and examined the implications and challenges encountered and unforeseen. This was done through review, interpretative analysis, and discussion of existing literature.