Title :
A confirmatory study of on-line communication satisfaction
Author_Institution :
Dept. of Manage. Inf., Chien-Kuo Technol. Univ., Changhua, Taiwan
Abstract :
The process of message deliver to organizational clients has changed from traditional communication channels to Web-based Communication Mode. As a result, the widely used communication satisfaction measurement instrument Communication Satisfaction Questionnaire, may require adaptation for use in the Internet age. Three models were developed and two new dimensions were recognized for model modification. The new models revealed a comparatively better absolute index data fit, and the shifts were confirmed and significant.
Keywords :
Internet; Web-based communication channel; communication satisfaction measurement; communication satisfaction questionnaire; Adaptation model; Data models; Equations; Humans; Internet; Mathematical model; Organizations; Communication satisfaction; Confirmatory Factor Analysis; Structural Equation Modeling; Web-based Communication Mode (WCM);
Conference_Titel :
Computer Symposium (ICS), 2010 International
Conference_Location :
Tainan
Print_ISBN :
978-1-4244-7639-8
DOI :
10.1109/COMPSYM.2010.5685545
