DocumentCode
2032431
Title
A confirmatory study of on-line communication satisfaction
Author
Chang, Chao Hsi
Author_Institution
Dept. of Manage. Inf., Chien-Kuo Technol. Univ., Changhua, Taiwan
fYear
2010
fDate
16-18 Dec. 2010
Firstpage
100
Lastpage
106
Abstract
The process of message deliver to organizational clients has changed from traditional communication channels to Web-based Communication Mode. As a result, the widely used communication satisfaction measurement instrument Communication Satisfaction Questionnaire, may require adaptation for use in the Internet age. Three models were developed and two new dimensions were recognized for model modification. The new models revealed a comparatively better absolute index data fit, and the shifts were confirmed and significant.
Keywords
Internet; Web-based communication channel; communication satisfaction measurement; communication satisfaction questionnaire; Adaptation model; Data models; Equations; Humans; Internet; Mathematical model; Organizations; Communication satisfaction; Confirmatory Factor Analysis; Structural Equation Modeling; Web-based Communication Mode (WCM);
fLanguage
English
Publisher
ieee
Conference_Titel
Computer Symposium (ICS), 2010 International
Conference_Location
Tainan
Print_ISBN
978-1-4244-7639-8
Type
conf
DOI
10.1109/COMPSYM.2010.5685545
Filename
5685545
Link To Document