Title :
Intelligent support for target marketing of telecommunication companies
Author :
Sadovnikova, N.P. ; Benetskaya, Yu.E.
Author_Institution :
Volgograd State Tech. Univ., Volgograd, Russia
Abstract :
The web-based application to determine the preferences of telecommunication company target audiences was developed. Information obtained as a result of on-line survey is processed using data mining techniques. As a result of analysis the groups are formed on the target preferences and specify the methods of formation of tariffs.
Keywords :
Internet; data mining; marketing data processing; telecommunication computing; telecommunication industry; data mining technique; intelligent support; online survey; target marketing; tariff formation; telecommunication companies; telecommunication company target audiences; web-based application; Abstracts; Companies; Data mining; Educational institutions; Electronic mail; Region 8;
Conference_Titel :
Microwave and Telecommunication Technology (CriMiCo), 2013 23rd International Crimean Conference
Conference_Location :
Sevastopol
Print_ISBN :
978-966-335-395-1
