• DocumentCode
    2037172
  • Title

    Effects of Indicators of Trustworthiness on Overall Brand Trust in Customer Relationship Management

  • Author

    Gu, Hong ; Xu, Lan

  • Author_Institution
    Sch. of Manage., Huazhong Univ. of Sci. & Technol., Wuhan
  • fYear
    2009
  • fDate
    23-24 May 2009
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    The paper prompts further investigation of the relationship between brand trust and three trustworthiness indicators (i.e., perceived benevolence, perceived competence and perceived integrity). Moreover, it finds that customer relationship orientation has a moderating effect on the association between brand trust and some indicators (i.e., perceived benevolence and perceived integrity).
  • Keywords
    customer relationship management; brand trust; customer relationship management; trustworthiness; Contracts; Cultural differences; Customer relationship management; Ethics; Innovation management; Paper technology; Problem-solving; Resource management; Technology management; Testing;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Intelligent Systems and Applications, 2009. ISA 2009. International Workshop on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-3893-8
  • Electronic_ISBN
    978-1-4244-3894-5
  • Type

    conf

  • DOI
    10.1109/IWISA.2009.5072844
  • Filename
    5072844
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2037172