DocumentCode
2037425
Title
Complex Marketing Database Specification, Design and Implementation
Author
Modrzejewski, Maciej ; Chudziak, Jaroslaw A. ; Cegielski, Rafal W.
Author_Institution
Prokom Software S.A., Warsaw
fYear
2008
fDate
26-28 June 2008
Firstpage
255
Lastpage
256
Abstract
In this paper we discuss an approach and process of specification, construction and deployment of a marketing database solution. Based on real projects, we present recommended sequence of tasks, various techniques and tools applied, complex decisions to be taken, and finally issues to be solved during the whole project lifecycle.
Keywords
database management systems; marketing; complex marketing database specification; project lifecycle; tasks recommended sequence; Application software; Companies; Computer industry; Construction industry; Customer relationship management; Databases; Management information systems; Marketing and sales; Marketing management; Quality management; CRM; database; marketing campaign;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer Information Systems and Industrial Management Applications, 2008. CISIM '08. 7th
Conference_Location
Ostrava
Print_ISBN
978-0-7695-3184-7
Type
conf
DOI
10.1109/CISIM.2008.37
Filename
4557873
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