Title :
Complex Marketing Database Specification, Design and Implementation
Author :
Modrzejewski, Maciej ; Chudziak, Jaroslaw A. ; Cegielski, Rafal W.
Author_Institution :
Prokom Software S.A., Warsaw
Abstract :
In this paper we discuss an approach and process of specification, construction and deployment of a marketing database solution. Based on real projects, we present recommended sequence of tasks, various techniques and tools applied, complex decisions to be taken, and finally issues to be solved during the whole project lifecycle.
Keywords :
database management systems; marketing; complex marketing database specification; project lifecycle; tasks recommended sequence; Application software; Companies; Computer industry; Construction industry; Customer relationship management; Databases; Management information systems; Marketing and sales; Marketing management; Quality management; CRM; database; marketing campaign;
Conference_Titel :
Computer Information Systems and Industrial Management Applications, 2008. CISIM '08. 7th
Conference_Location :
Ostrava
Print_ISBN :
978-0-7695-3184-7
DOI :
10.1109/CISIM.2008.37
