Title :
Research on Customer Relationship Management Intelligent Decision-Making Mechanism of University Based on System Dynamics
Author :
Liu Bing ; Su Yuan ; Li Yuan
Author_Institution :
Sch. of Manage., Hebei Univ. of Technol., Tianjin
Abstract :
Based on the analysis of university´s customers, this paper applies System Dynamics (SD) to model the relationships among critical successful factors of university´s Customer Relationship Management (CRM) decision-making mechanism to find the relatively best decision, taking H University as a case study for simulation. This systematic way on dealing with data provides a new thought to improve university´s CRM decision quality.
Keywords :
customer relationship management; decision making; educational institutions; customer relationship management; decision quality; intelligent decision-making mechanism; system dynamics; university; Analytical models; Computational modeling; Customer relationship management; Decision making; Educational institutions; Educational products; Employment; Feedback; Intelligent systems; Technology management;
Conference_Titel :
Intelligent Systems and Applications, 2009. ISA 2009. International Workshop on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-3893-8
Electronic_ISBN :
978-1-4244-3894-5
DOI :
10.1109/IWISA.2009.5073064
