Interaction model for chasm creation on multiagent network

When a newly-developed product becomes available, consumers will wonder whether or not to purchase it. In general, their decision depends on the reputation of the product, rather than its convenience or performance. Therefore, in this study, we focus on the properties of buzz propagation mechanism that plays one of the most important roles to providing useful product information to consumers. We introduce two different types of consumers, i.e., EA(Early Adapter) and EM(Early Majority), into our model where they play iterated games based on each decision criterion within the complex network. In this study, we examine the emerged behaviors of buying in the four different networks, that is, regular network, small-world network, random network, and scale-free network. Through some computer simulations in the four different networks, we will show the validity of our proposed model for mechanism of chasm generation within those networks.