Tourists´ Cognitions to Home Stay Service Management in Taiwan

In the past, setting up home stays in Taiwan was simple to meet the tourists´ demand of lodging. Now, in answering the soaring demanding about traveling quality, some home stays begin to provide better and comprehensive services. By applying Factor Analysis, we examine tourists´ demands and cognition of satisfaction to home stay service management in various parts of Taiwan. The purpose is to provide knowledge for all, not only in Taiwan, home stay owners a better understanding about the needs of tourists in order to increase their willingness to pay visits again.