Title :
Market basket analysis of library circulation data
Author :
Cunningham, S.J. ; Frank, Bibe
Author_Institution :
Dept. of Comput. Sci., Waikato Univ., Hamilton, New Zealand
Abstract :
“Market basket analysis” algorithms have recently seen widespread use in analyzing consumer purchasing patterns - specifically, in detecting products that are frequently purchased. We apply the a-priori market basket tool to the task of detecting subject classification categories that co-occur in transaction records of books borrowed from a university library. This information can be useful in directing users to additional portions of the collection that may contain documents which are relevant to their information need, and in determining a library´s physical layout. These results can also provide insight into the degree of “scatter” that the classification scheme induces in a particular collection of documents
Keywords :
academic libraries; classification; data analysis; information needs; marketing; purchasing; transaction processing; book borrowing; consumer purchasing patterns; cooccurring subject classification categories detection; document collection; frequently purchased products; information needs; library circulation data; library physical layout; market basket analysis; scatter; transaction records; university library; Association rules; Books; Cyclic redundancy check; Data mining; Libraries; Marketing and sales; Packaging; Terminology;
Conference_Titel :
Neural Information Processing, 1999. Proceedings. ICONIP '99. 6th International Conference on
Conference_Location :
Perth, WA
Print_ISBN :
0-7803-5871-6
DOI :
10.1109/ICONIP.1999.845702