Multimedia as a competitive success factor in textile and apparel industry

This work is based on the assumption that severe difficulties may be found because of the generality of the agents in the textile process chain, during the implementation of “quick-response” strategies. These difficulties run through the inertia that characterizes the establishment of partnership relations between those different agents, as well as the communications between them. Therefore, multimedia may be presented as the one of the most complete solutions aiming at the establishment of an adequate communication policy between clients and suppliers, namely at the commercial and product development level. This paper presents different solutions, already developed or still under development, which use multimedia technologies aimed at rapid access to information about consumer´s desires