Intelligent automated negotiation mechanism in E-commerce

Negotiation is an important function for e-commerce system to be efficient However, negotiation is complicated, time-consuming and difficulty for participants to reach an agreement. This paper aims to establish an automated negotiation mechanism based on fuzzy method so as to alleviate the difficulty of negotiation. This automated negotiation is performed by autonomous agents that use fuzzy logic and issue-trading strategies in finding mutually-agreed contracts. The negotiation experiment setup between agents and humans, results shows that agents have the ability to replace humans in negotiation