Title :
An Empirical Study on Influence Factors of the Implementation of Using Genuine Software
Author :
Chen, Yu ; Qin, Yao ; Liu, Jie
Author_Institution :
Fac. of Manage. & Econ., Kunming Univ. of Sci. & Technol., Kunming, China
Abstract :
Recent years, government agencies have achieved some degree of success on strengthening the protection of software copyright and enhancing its managements and laws. According to technology acceptance model theory, the reason why consumers have intention to accept genuine antivirus software were explored from five aspects, perceived usefulness, perceived ease of use, subjective norm, self efficacy and perceived expense. The effects of these factors on the intention to using genuine antivirus software were studied by structural equation model. Some suggestions and future research directions are also put forward.
Keywords :
computer viruses; copy protection; copyright; government data processing; Technology Acceptance Model theory; genuine antivirus software; government agency; law; software copyright protection; structural equation model; Computer hacking; Computer security; Equations; IP networks; Information security; Information technology; Internet; Performance evaluation; Protection; Technology management;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
DOI :
10.1109/ICMSS.2009.5300846
