Dynamic reputation model in service-oriented computing environment

Trust is an important factor that influences the success of application of Internet service such as B2C E-commerce. In this paper, dynamic reputation evaluation computing model in service-oriented computing environment is proposed. Mathematical formula of dynamic trust for in service-oriented computing environment is discussed firstly. Then reputation evaluation model is further proposed based on the relationship between trust and reputation. In the proposed model, classical processes of reputation in service-oriented computing environment are discussed. At last, a group of numerical experiments have been performed to simulate the proposed mathematical model of dynamic reputation evaluation for B2C E-commerce in service-oriented computing environment.