Mobile Service: An Empirical Study of the Behavior of 2/2.5G and 3G Subscribers and Implications to Roll-Out of WiMAX Network

Author

Tan, Wee-Kheng ; Li, Hao-Yang

Author_Institution

Dept. of Inf. & Electron. Commerce, Kainan Univ., Luchu, Taiwan

fYear

2009

fDate

20-22 Sept. 2009

Firstpage

1

Lastpage

4

Abstract

This research studies users´ adoption process of WiMAX. This process cannot be viewed in isolation and must consider the effect of co-existing telecommunication networks and a highly saturated market. WiMAX success would involve getting existing mobile subscribers to switch over to WiMAX. Hence, 2/2.5G and 3G subscribers are used separately as subjects of investigation because they are likely to form the subscriber-base of WiMAX´s early market and mainstream market respectively. 2/2.5G and 3G subscribers view mobile service and cost differently, hence resulting in differ in view about WiMAX. This study also shows the importance of killer applications and peer influence in the adoption process.

Keywords

3G mobile communication; WiMax; 2.5G subscriber; 2G subscriber; WiMAX network; mobile service; mobile subscriber; telecommunication network; user adoption process; Costs; Electronic commerce; Isolation technology; Licenses; Mobile handsets; Switches; Telecommunication switching; Time measurement; Web and internet services; WiMAX;

fLanguage

English

Publisher

ieee

Conference_Titel

Management and Service Science, 2009. MASS '09. International Conference on

Conference_Location

Wuhan

Print_ISBN

978-1-4244-4638-4

Electronic_ISBN

978-1-4244-4639-1

Type

conf

DOI

10.1109/ICMSS.2009.5300921

Filename

5300921