Dynamic Web Services Personalization

In order to fulfil current customers requirements, companies and services providers need to supply a large panel of their products and services. This situation has led recently to the mass customizing paradigm, meaning that products and services should be designed in such a way that makes it possible to deliver and adapt different configurations. The increasing number of services available on the Web, together with the heterogeneity of Web audiences, are among the main reasons that motivate the adoption of this paradigm to Web services technology. In this paper we describe a solution that allows automatic customization of Web services: a supplier configuration, published in a services repository, is automatically translated into another configuration better suited for fulfilling customers´ needs