Title :
On the BMW auto-body styling design based on automobile brand characteristics
Author :
Li, Jian ; Fu, Liming
Author_Institution :
Coll. of Automotive Eng., Jilin Univ., Changchun, China
Abstract :
Auto unique styles are closely related with product family and their brand features. The paper focuses on the methods with which brand features can be applied to auto body design. It takes BMW sedans as an example to illustrate methods to analyze and describe auto styling designs and proves the relevance between form and image features in the product exploration based on brand features.
Keywords :
automobile industry; marketing; product design; BMW auto-body styling design; BMW sedans; auto body design; auto styling designs; auto unique styles; automobile brand characteristics; brand features; image features; product exploration; product family; Automotive engineering; Educational institutions; Feature extraction; Shape; Technological innovation; Vectors; Visualization; auto body styling design; brand features; form features; image features;
Conference_Titel :
Transportation, Mechanical, and Electrical Engineering (TMEE), 2011 International Conference on
Conference_Location :
Changchun
Print_ISBN :
978-1-4577-1700-0
DOI :
10.1109/TMEE.2011.6199434
