Title :
Product visual image design based on product family DNA
Author :
Hangyue, Chen ; Shijian, Luo
Author_Institution :
Dept. of Ind. Design, Zhejiang Univ., Hangzhou, China
Abstract :
As a crucial part in building brand image of an enterprise, product visual image design is an effective way to communicate and extend brand connotation. Based on continuity and mutation of the product image system, this paper discusses the concept of product family design DNA and studies the system construction of product family design DNA under product visual image. Taking Nokia Mobile design as an example, it explores how to reflect product visual image design by building the design DNA of product family. The results show that orderly product image innovation is a power to promote brand image construction and to perfect and deepen brand image. The establishment of the entire product image in a company is the result of mutual influence of brand concept and various innovative image factors.
Keywords :
innovation management; marketing; product design; Nokia Mobile design; brand image building; brand image construction; orderly product image innovation; product family design DNA; product image system; product visual image design; Buildings; Consumer electronics; DNA; Genetic mutations; Globalization; Image recognition; Product design; Product development; Production; Technological innovation; Brand; Innovation; Product design; Product family; Product image;
Conference_Titel :
Computer-Aided Industrial Design and Conceptual Design, 2008. CAID/CD 2008. 9th International Conference on
Conference_Location :
Kunming
Print_ISBN :
978-1-4244-3290-5
Electronic_ISBN :
978-1-4244-3291-2
DOI :
10.1109/CAIDCD.2008.4730680
