Cognitive pragmatics relations in product symbol accepted process

The purpose of this paper is to present systemic cognitive pragmatics relations between product symbol and user for product symbol innovation. According to the theories of cognitive pragmatics, the cognitive pragmatics theory in product design was established. Combining with elements of semiotics, the work presented in this paper analyzed cognitive process with `denotation-connotation-function¿ and cognitive methods with `analogical relationship, logic relationship and conventional relationship¿ of product symbol. Based on this, the research showed the cognitive pragmatics relationships and resented some typical cases for these relations in cognition process of product symbol. The results indicated that these relationships mainly include the cognition-behavior relations with `logic cognition-practical behavior¿, `iconic cognition-emotional behavior¿ and `symbolic cognition-cultural behavior¿, and the characters and functions of three kinds of cognition-behavior context, such as operation context, scenario context and cultural context. These relations can contribute a lot to creative thinking and scientific methods for designers in new product development.