Title :
The design of university image and construction of brand strategy
Author :
Wu, HaiJiang ; Fan, QingYu ; Wang, XiaoDan
Author_Institution :
China JiLiang Univ., Hangzhou, China
Abstract :
With the market economic development of our country, the image design and brand consciousness comes into all aspects in our life. Nowadays, in the higher education, because it develops rapidly, the universities¿ competitions are intense. University is similar to an enterprise more and more, needs to to carry on the university image design and strengthen the brand construction. It is really important for us to find the development target accurately and take effective measures to portray the brand images.
Keywords :
continuing education; educational institutions; promotion (marketing); brand strategy construction; higher education; market economic development; university image design; Business; Cultural differences; Laboratories; Power generation economics; Reactive power; brand strategy; design; university image;
Conference_Titel :
Computer-Aided Industrial Design and Conceptual Design, 2008. CAID/CD 2008. 9th International Conference on
Conference_Location :
Kunming
Print_ISBN :
978-1-4244-3290-5
Electronic_ISBN :
978-1-4244-3291-2
DOI :
10.1109/CAIDCD.2008.4730700
