DocumentCode
2075863
Title
The design of university image and construction of brand strategy
Author
Wu, HaiJiang ; Fan, QingYu ; Wang, XiaoDan
Author_Institution
China JiLiang Univ., Hangzhou, China
fYear
2008
fDate
22-25 Nov. 2008
Firstpage
874
Lastpage
876
Abstract
With the market economic development of our country, the image design and brand consciousness comes into all aspects in our life. Nowadays, in the higher education, because it develops rapidly, the universities¿ competitions are intense. University is similar to an enterprise more and more, needs to to carry on the university image design and strengthen the brand construction. It is really important for us to find the development target accurately and take effective measures to portray the brand images.
Keywords
continuing education; educational institutions; promotion (marketing); brand strategy construction; higher education; market economic development; university image design; Business; Cultural differences; Laboratories; Power generation economics; Reactive power; brand strategy; design; university image;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer-Aided Industrial Design and Conceptual Design, 2008. CAID/CD 2008. 9th International Conference on
Conference_Location
Kunming
Print_ISBN
978-1-4244-3290-5
Electronic_ISBN
978-1-4244-3291-2
Type
conf
DOI
10.1109/CAIDCD.2008.4730700
Filename
4730700
Link To Document