• DocumentCode
    2077060
  • Title

    The Diffusion and Adoption Research of Mobile Commerce - A Review

  • Author

    Huang Rui ; Liu Lu

  • Author_Institution
    Sch. of Econ. & Manage., Beihang Univ., Beijing, China
  • fYear
    2009
  • fDate
    20-22 Sept. 2009
  • Firstpage
    1
  • Lastpage
    5
  • Abstract
    Although many literatures are available on diffusion and adoption of mobile commerce, the topic is still under development and offers potential opportunities for further research and applications. This paper reviews the literature on diffusion and adoption of m-commerce. The paper points out the current problems in the study and provides a source of idea for the understanding of the key factors for diffusion and adoption of mobile commerce and the whole process from adoption to diffusion of mobile commerce. We hope that the findings of this research will provide useful insights and be a good source for anyone who is interested in diffusion and adoption of m-commerce. The paper also provides some future directions for researched.
  • Keywords
    electronic commerce; reviews; adoption research; m-commerce; mobile commerce; review; 3G mobile communication; Business; Communication industry; Information technology; Innovation management; Mobile communication; Mobile handsets; Social network services; Technological innovation; Technology management;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management and Service Science, 2009. MASS '09. International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-4638-4
  • Electronic_ISBN
    978-1-4244-4639-1
  • Type

    conf

  • DOI
    10.1109/ICMSS.2009.5301184
  • Filename
    5301184