DocumentCode
2077060
Title
The Diffusion and Adoption Research of Mobile Commerce - A Review
Author
Huang Rui ; Liu Lu
Author_Institution
Sch. of Econ. & Manage., Beihang Univ., Beijing, China
fYear
2009
fDate
20-22 Sept. 2009
Firstpage
1
Lastpage
5
Abstract
Although many literatures are available on diffusion and adoption of mobile commerce, the topic is still under development and offers potential opportunities for further research and applications. This paper reviews the literature on diffusion and adoption of m-commerce. The paper points out the current problems in the study and provides a source of idea for the understanding of the key factors for diffusion and adoption of mobile commerce and the whole process from adoption to diffusion of mobile commerce. We hope that the findings of this research will provide useful insights and be a good source for anyone who is interested in diffusion and adoption of m-commerce. The paper also provides some future directions for researched.
Keywords
electronic commerce; reviews; adoption research; m-commerce; mobile commerce; review; 3G mobile communication; Business; Communication industry; Information technology; Innovation management; Mobile communication; Mobile handsets; Social network services; Technological innovation; Technology management;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-4638-4
Electronic_ISBN
978-1-4244-4639-1
Type
conf
DOI
10.1109/ICMSS.2009.5301184
Filename
5301184
Link To Document