DocumentCode :
2077060
Title :
The Diffusion and Adoption Research of Mobile Commerce - A Review
Author :
Huang Rui ; Liu Lu
Author_Institution :
Sch. of Econ. & Manage., Beihang Univ., Beijing, China
fYear :
2009
fDate :
20-22 Sept. 2009
Firstpage :
1
Lastpage :
5
Abstract :
Although many literatures are available on diffusion and adoption of mobile commerce, the topic is still under development and offers potential opportunities for further research and applications. This paper reviews the literature on diffusion and adoption of m-commerce. The paper points out the current problems in the study and provides a source of idea for the understanding of the key factors for diffusion and adoption of mobile commerce and the whole process from adoption to diffusion of mobile commerce. We hope that the findings of this research will provide useful insights and be a good source for anyone who is interested in diffusion and adoption of m-commerce. The paper also provides some future directions for researched.
Keywords :
electronic commerce; reviews; adoption research; m-commerce; mobile commerce; review; 3G mobile communication; Business; Communication industry; Information technology; Innovation management; Mobile communication; Mobile handsets; Social network services; Technological innovation; Technology management;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
Type :
conf
DOI :
10.1109/ICMSS.2009.5301184
Filename :
5301184
Link To Document :
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