Title :
The management of corporate image design process
Author :
Chen, Shuxia ; Yang, Zheng
Author_Institution :
Sch. of Urban Design, Wuhan Univ., Wuhan, China
Abstract :
Taking numerous enterprise image design cycle confusion in the present China as a breach, the author proposed that in the enterprise image design, the idea identity system as the command, following MI strictly (mind identity)-BI (behavior identity)-VI (visual identity) design cycle; And further pointed out: In MI, in VI, BI three large-scale system respective construction, should take ¿the image¿ as the core, follows the image investigation-image localization-image construction-image dissemination the procedure. Study of the CIS design cycle¿s management has certain reference value to design practice.
Keywords :
business data processing; image processing; behavior identity; corporate image design process; enterprise image design cycle confusion; image construction; image dissemination; image localization; mind identity; visual identity; Bismuth; Chaos; Cognition; Computational Intelligence Society; Design engineering; Identity management systems; Large-scale systems; Modems; Process design; Systems engineering and theory; management; the enterprise image design; the procedure;
Conference_Titel :
Computer-Aided Industrial Design and Conceptual Design, 2008. CAID/CD 2008. 9th International Conference on
Conference_Location :
Kunming
Print_ISBN :
978-1-4244-3290-5
Electronic_ISBN :
978-1-4244-3291-2
DOI :
10.1109/CAIDCD.2008.4730751
