DocumentCode
2077531
Title
IPTV: User Behavior Analysis
Author
Xiao, Bo ; Yan, Jinyao ; Guo, Xiao ; Leung, Louis
Author_Institution
Comput. & Network Center, Commun. Univ. of China, Beijing, China
fYear
2009
fDate
20-22 Sept. 2009
Firstpage
1
Lastpage
4
Abstract
Through anatomization on Internet Protocol Television (IPTV) users´ behaviors, the paper targets at finding existing problems in the service of IPTV, giving suggestions to current IPTV operators to help them find out the correct direction for future marketing strategies. Refer to some theory of communication and based on the analysis of information collected from data compilation and our interviews with experts, the results reveal the reasons that why more and more people subscribe IPTV and what the existing problems are in the current development of IPTV. In addition, we give advises on how to solve these problems. As for the future of IPTV, from the above-mentioned analysis, we conclude the IPTV development strategies and development emphasis.
Keywords
IPTV; IPTV; data compilation; Australia; Computer networks; Costs; IPTV; Information analysis; Manufacturing; TV; Technological innovation; Telecommunication services; Web and internet services;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-4638-4
Electronic_ISBN
978-1-4244-4639-1
Type
conf
DOI
10.1109/ICMSS.2009.5301202
Filename
5301202
Link To Document