Title :
Research on the Business Model of Mobile Commerce Content Provider Based on BMO
Author :
Ren Jinluan ; Jia Xiaofeng ; Chen Ying ; Xiao Jing ; Liu Yanyan
Author_Institution :
Media Manage. Sch. Commun., Univ. of China, Beijing, China
Abstract :
With the evolution of mobile commerce´s value chain, the status of the content provider is becoming more and more important and increasingly prominent. Based on the realities in the mobile commerce market, the content providers are classified into content producing provider and content aggregating provider. Based on the business model ontology (BMO) the business model of mobile commerce in analyzed from 9 dimensions,: value proposition, target customer segments, distribution channels, customer relationships, value configurations, core capabilities, partner network, cost structure and profit model. From the point of BMO the mobile content service business of SINA is studied, which is one of the three biggest portal Website in China.
Keywords :
customer relationship management; electronic commerce; mobile computing; ontologies (artificial intelligence); portals; business model ontology; cost structure; customer relationships; distribution channels; mobile commerce content provider; mobile commerce market; portal Website; profit model; 3G mobile communication; Application software; Application specific processors; Business communication; Communications technology; Companies; Content management; Mobile communication; Multimedia systems; Packaging;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
DOI :
10.1109/ICMSS.2009.5301208
