MTR Disneyland Resort Line - a tourism railway

The MTR Disneyland Resort Line (DRL) is the world´s first rail line dedicated to a Disney theme park. It provides convenient access from the city to the Hong Kong Disneyland Resort located at Penny´s Bay of Lantau Island. The unique nature of Disneyland Resort Line calls for a very different design approach in order to achieve good business performance. In the Disneyland Resort Line project, the experience approach was established very early on in the planning stage and was taken through to every minor details of the project. This conscious effort has allowed the business performance of Disneyland Resort Line to exceed MTR´s original prediction.