Title :
Best of both worlds: Multi-market diversity embedded in a scale RF semiconductor business
Author :
Van Buskirk, Robert
Author_Institution :
Multi-market Products Group, RFMD Inc., TX
fDate :
June 17 2008-April 17 2008
Abstract :
Many RF semiconductor companies seek a balance between scale-driven, high volume business demands and more diverse, lower volume business requirements. Successful RF companies can manage these potentially conflicting business goals and realize significant advantages through the balance of scale and multi-market diversity. Using the acquisition of Sirenza Microdevices by RFMD in November 2007 as a platform to discuss this balance, the significant competitive advantages for a multi-market business embedded in a scale RF business will be addressed. This talk will explore the benefits of these unique competitive advantages and give concrete examples of how growth can be accelerated by leveraging the "Best of Both Worlds".
Keywords :
electronics industry; RF semiconductor business; RF semiconductor companies; RFMD; Sirenza Microdevices; business goals; business requirements; multi-market business; multimarket diversity; Acceleration; Board of Directors; Companies; Concrete; Consumer electronics; Gallium arsenide; Radio frequency; Radiofrequency integrated circuits; Semiconductor device manufacture; Telecommunications;
Conference_Titel :
Radio Frequency Integrated Circuits Symposium, 2008. RFIC 2008. IEEE
Conference_Location :
Atlanta, GA
Print_ISBN :
978-1-4244-1808-4
Electronic_ISBN :
1529-2517
DOI :
10.1109/RFIC.2008.4561372