Title :
Based on M´s Commodities Fleeing of game theory
Author :
Zhao Lei ; Zhong Sheng ; Su Yingsheng
Author_Institution :
Sch. of Manage., Sichuan Univ., Chengdu, China
Abstract :
Commodities Fleeing found in a wide range of distribution channels. Its existence has been severely affected companies to the healthy development of distribution channels. Through the M´s specific conditions, using game theory methods to analyze this phenomenon, based on this put forward a number of measures to effectively circumvent the Commodities Fleeing.
Keywords :
game theory; marketing; Ms commodity fleeing; distribution channel; game theory; Analytical models; Biological system modeling; Cities and towns; Companies; Educational institutions; Game theory; Games; Commodities Fleeing; Game Theory; Repeated Game Theory;
Conference_Titel :
Control Conference (CCC), 2010 29th Chinese
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-6263-6