Notice of RetractionWould Customer Participation Certainly Cause Customer Satisfaction?

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Customer participation in the production of goods and services appears to be growing. The marketing literature has largely focused on the economic implications of this trend and has not addressed the methods of customer participation and customers´ potential psychological responses to participation. On the base of the existent marketing literatures, this study is to investigate the influence of customer participation on customer satisfaction by experiment. The study shows that customer participation is not a pure stimulating factor to customer satisfaction,perceived consistency of participation methods ^ customer self-regulatory state and different service outcome will have effect on customer satisfaction in the different degree.