The effect of the visual-auditory dimension of cognitive style

This paper is concerned with the effect that the visual-auditory dimension of cognitive style has on users of multimedia systems. The relative performance of users cannot be explained by examining their cognitive style classification that is calculated by a purely visual test. Therefore an extension to the visual classification is proposed that reflects the way individuals´ perceive information that is presented using both audio and video. This paper reviews the visual definition of cognitive style and the auditory dimension. Then the performance of subjects in a series of experiments is analysed to assess whether the new definition of cognitive style explains their behaviour.