DocumentCode
2084068
Title
Web as communication and distribution channel for biggest selling companies in Croatia
Author
Knezevic, Blazenka
Author_Institution
Graduate Sch. of Econ. & Bus., Zagreb Univ., Croatia
fYear
2002
fDate
2002
Firstpage
357
Abstract
The role of the Web in business processes is determined by the strategic positioning of the Web site in overall business strategy of a company. The complexity and content of the Web site is developing as the usage of the Web for running a business is increasing. This paper discusses how the biggest Croatian selling companies use the Web as a communication and distribution channel. The paper is based on the findings of a Web analysis that was conducted in October 2001.
Keywords
Internet; electronic commerce; Croatia; World Wide Web; business processes; communication channel; distribution channel; e-commerce; overall business strategy; strategic positioning; Business; Communication channels; Companies; Customer service; Information technology; Logistics; Marketing and sales; Postal services; Vehicles;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Technology Interfaces, 2002. ITI 2002. Proceedings of the 24th International Conference on
ISSN
1330-1012
Print_ISBN
953-96769-5-9
Type
conf
DOI
10.1109/ITI.2002.1024699
Filename
1024699
Link To Document