Title :
The Network Externality and Game-Playing Time Characteristics in Different Types of MMORPGs
Author :
Peng, Hui ; Sun, Yanli
Author_Institution :
Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing, China
Abstract :
This paper researched the network externality in different types of Massively Multiplayer Online Role Playing Games (MMORPGs), found that the network externality is stronger in User-generated MMORPG than in Pre-structured MMORPG, due to the feature of the two types of MMORPGs. The existing of network externality leads to the differences in the game-playing time characteristics of the two types of MMORPGs, the total online time in User-generated game grows faster than its population growth, while the total online time in Pre-structured game exhibits a similar growth pattern with its population. Therefore, the game publisher should take appropriate operation strategy for different types of MMORPGs.
Keywords :
computer games; computer networks; user interfaces; virtual reality; game publisher; game-playing time characteristic; massively multiplayer online role playing games; network externality characteristic; operation strategy; pre-structured MMORPG; user-generated MMORPG; Aggregates; Collaboration; Environmental economics; Intelligent networks; Psychology; Second Life; Subscriptions; Sun; Telecommunication network management;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2009. WiCom '09. 5th International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-3692-7
Electronic_ISBN :
978-1-4244-3693-4
DOI :
10.1109/WICOM.2009.5301471
