Title :
Research and Development of City Image Media Monitoring System
Author :
Yan, Wei ; Sun, Jianghua
Author_Institution :
Commun. Univ. of China, Beijing, China
Abstract :
This paper introduced our independently developed media monitoring system on city image from five aspects: background, process, architecture, index and application. The system targets on monitoring, analyzing and evaluating a city´s image, then help the city accurately know about itself, monitor its news and issues, propose its public relations strategies, market its city brand while perfectly shape the city´s image and brand. Now this system is put into use.
Keywords :
geographic information systems; multimedia systems; public information systems; city brand; city image media monitoring system; public relations strategies; Cities and towns; Cultural differences; Environmental economics; Image recognition; Local government; Monitoring; Protection; Public relations; Reflection; Research and development;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
DOI :
10.1109/ICMSS.2009.5301484
